GC In The News
Recent Mentions Of Green Circle In The Media

Green Circle in The Wall Street Journal on Beverage Innovation, 8-28-2018

Dull sleep? Restless sleep? There’s a drink for that. 

Money is pouring into developing beverages that claim to do much more than quench thirst. A lot of that funding ends up going down the drain. Conglomerates and startups alike are placing bets on “enhanced” drinks that promise everything from better sleep to a more youthful complexion. While sales of such drinks are rising—up 11% in the past year to $3 billion, according to market-research firm Spins—hundreds of new ones are launched each year, and the majority peter out within a couple of years. Finding success involves the right mix of funding, taste, health claims and luck.  Read More

Green Circle in Nutraceutical Business Review on Ingredient Degradation, 8-7-2018

Degradation of vitamins, probiotics and other active ingredients caused by exposure to heat, water and sunlight 

Vitamins and probiotics (and other active ingredients) can be substantially affected by exposure to heat, water and/or sunlight. The nutritional value of such ingredients can degrade when exposed. Therefore, maintaining the viability (and consistency — along with accurate label claims) of these nutritional components in food and beverage products, from the time of production to the time of consumption, can be challenging.  Read More

Green Circle in Merger Market on Cold Brew Coffee, 6-12-2018

High Brew Coffee’s latest fundraising could be its last, CEO says

High Brew Coffee, a venture capital-backed producer of branded canned cold-brew coffees, may not need to raise further capital following its most recent raise, said CEO David Smith. On 18 May, the Austin, Texas-based company secured USD 20m from Charles Street Partners, according to a report by the Austin American-Statesman. That brings the total raised to nearly USD 50m, based on figures from securities filings.  Read More

Green Circle in Beverage Business Insights on Gloe Brands, 5-4-2018

How Gloe Brands is Navigating Coke System Refranchising

How do you build a national brand when your national DSD partner — Coca-Cola North America — is undertaking its own tumultuous distribution transition? That has been among key challenges confronting Gloe Brands as it navigates rollout with Coca-Cola bottling network that just concluded massive refranchising effort, as KO — an investor in Gloe via its VEB venture arm — devolves responsibility for local activities to network of indie partners.  Read More

Green Circle in Nutra Ingredients on M&A Activity in VMS, 12-20-2017

M&A activity likely to stay hot in 2018, report says 

M&A activity in the dietary supplement realm is unlikely to slow down anytime soon, according to a new report from an investment firm.   Read More

Part I: Evaluating Valuation.  As an investment banker in the Consumer space (focused on natural products) who often talks with the CEOs and owners of early-stage and growth-stage companies I am frequently asked, “What’s my valuation?” My short answer is: “Whatever the market will bear.” It rarely satisfies.  Read More

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