Green Circle co-advised Uptime Energy on its acquisition of Rise Brewing Co.
Read the February 5, 2025 cover story from BEVNET.
“UPTIME Energy has acquired cold brew coffee maker RISE Brewing Co. in a deal that aligns two established independent brands in their respective categories into a fully integrated new platform. Financial terms of the transaction were not available… UPTIME was co-advised by boutique investment bank Fluential Partners of Los Angeles, and Green Circle Capital Advisors, a leading advisor to natural consumer products brands.”
PRESS RELEASE:
FOR IMMEDIATE RELEASE
UPTIME Energy Acquires RISE Brewing Co., Forging a Bold Path in Beverage Innovation
December 30, 2024 – Los Angeles, CA – UPTIME Energy, a leader in the energy drink sector, has acquired RISE Brewing Co., the renowned nitro cold brew coffee brand. This groundbreaking partnership brings together two of the largest independent brands in their respective categories, creating the beginning of a platform that is poised to disrupt the beverage industry. UPTIME was co-advised by Fluential Partners, a leading boutique investment bank located in Los Angeles, and Green Circle Capital Advisors, a leading advisor to natural consumer products brands.
Together, UPTIME Energy and RISE Brewing Co. boast a combined footprint of approximately 40,000 distribution points across the U.S., including a mix of shared retail customers and untapped opportunities. By leveraging synergies, the companies aim to expand into new channels and retailers and expand profitably while continuing to deliver their shared commitment to “better-for-you” and great-tasting products.
“This merger is an exciting milestone for both brands,” said Stephen Choi, Chairman and primary shareholder of UPTIME Energy, who will lead the combined entity. “UPTIME and RISE share a vision of delivering premium, functional beverages that meet the evolving needs of our customers. Together, we are uniquely positioned to challenge the multinationals that dominate our categories and bring superior, healthier options to more people.”
The near-term focus for the combined entity will be driving both organic topline growth and expanding profitability. Medium- and long-term plans include identifying and acquiring additional complementary brands to build a platform of innovative and category-leading products.
“At RISE, we have always strived to innovate and create beverages that delight our customers and enhance their daily lives,” said Grant Gyesky, co-founder and former CEO of RISE Brewing Co., who will remain in a leadership role within the new organization. “This partnership with UPTIME allows us to bring that same passion for innovation to an even broader audience, delivering new and exciting experiences that will continue to exceed expectations and inspire loyalty.”
Combining resources allows both brands to compete more effectively with global corporations, ensuring consumers have access to higher-quality, better-tasting alternatives. The companies will focus on expanding their non-overlapping footprints, sharing operational efficiencies, and innovating to address the growing demand for functional beverages.
RISE Brewing Co. will continue to operate under its existing brand name, with plans to expand its distribution and product innovations in partnership with UPTIME Energy’s robust network and operational capabilities. UPTIME Energy, similarly, is excited to deepen its strength in the grocery and office channels which are RISE’s strongholds.
About UPTIME Energy
UPTIME Energy offers premium energy drinks crafted for a clean, balanced boost. Known for its sleek packaging and focus on quality ingredients, UPTIME has become a trusted choice for consumers seeking functional, better-for-you energy solutions.
About RISE Brewing Co.
RISE Brewing Co. is the leading brand in nitro cold brew coffee, recognized for its smooth, creamy taste and organic, sustainably sourced ingredients. With a mission to inspire a healthier and happier world, RISE has carved a unique niche in the coffee industry