Green Circle Capital Advisors is an integrated, middle market financial advisory firm run by highly experienced Wall St. professionals who have also formerly been business operators and professional investors. We focus on working with Consumer companies in the exploding economic ecosystem of Health & Wellness. Our Team understands the needs and objectives of business owners in the Consumer space who seek capital for growth, or to sell their company, as we have walked in your shoes. When our clients desire to sell a beverage company, or raise capital for a personal care brand, or seek a merger partner for a small or mid-sized food business, Our Team of industry veterans utilizes deep sector-related knowledge and experience to provide insightful ideas in order to execute complex transactions. At Green Circle, we provide senior-level attention from start to finish, on every Transaction.
Distribution Support
Green Circle also brokers certain natural products in specialty distribution channels. In addition, we maintain a network of brand managers and brokers who focus on the natural products space. We have worked with distributors and brokers in our former capacities as operators of our own companies, and we understand that many of our growing clients (and prospective clients) can benefit from introductions to good representation. Whether you need help in a particular region of the country, or a particular channel of trade, please let us know if we can be of assistance.
Preferred Vendor Network Referrals
Our firm also curates a list of “Preferred Vendors” in various other business areas who provide services to natural products companies. We often make introductions to appropriate service-providers who we know and trust, for the benefit of our clients and prospective clients. Categories include: Sales & Distribution, Product Development, Strategic Consulting, Publicists, Marketing/Branding, DTC and Digital Marketing, Food & Bev Recruiters, Outsourced Accounting and CFO/Controller Services, Food & Bev Attorneys, Regulatory Attorneys and Compliance Advisers, Insurance, Asset-Based Lenders and more. If your growing CPG company might benefit from help in any of these areas we can provide creative and customized solutions to assist you in enhancing the value of your business well beyond the areas of finance. If you run a business that provides services to natural products companies and would like to apply for inclusion in our network as a Preferred Vendor, please email [email protected] to discuss the opportunity.
Consulting Support From Corporate Partners
The Bricktown Group helps emerging and established food and beverage companies to drive financial and strategic results for their clients through their depth of knowledge, experience and relationships in the natural food and new-age beverage industries. The Bricktown Group provides brand management and business development advisory services for such companies. They also act as broker (or manufacturer’s rep) to help brands grow sales and distribution by connecting clients with their extensive and long-established network of distributors and retailers.
- Sales Forecasting
- Corporate Strategy and Strategic Planning
- Brand Strategy and Management
- Sales and Marketing Oversight
- Production, Operations and Logistics
- Brand Development, Growth & Innovation
- Supply Chain Management
- Supply Chain Management
- Category Management
- Sales to Specialty, Natural, Grocery, Independents and Chains
- Marketing & Promotion
- Competitive Market Studies
- Product Development
- Formulation Development
- Distributor & Broker Network Creation & Management
- Co-Packer Identification & Management
Eric Skae, Founder and Managing Partner, The Bricktown Group
Eric is a well-known, veteran operator in the natural food and beverage industries. As CEO of Rao’s Specialty Foods, in just nine months Eric positioned, and ran a process, to successfully sell the business in June of 2017. He was previously the founder and CEO of New Leaf Brands, and also founded Skae Beverage International, the US distributor for Iceland Spring Water. He has served in senior-level sales, marketing and distribution roles at companies including Fresh Samantha, Hansen Beverage Company, and Arizona Beverages and consulted for numerous others. He has also managed numerous M&A transactions including the sales of Xing Tea in 2016 to New Age Beverages, Inkos Tea to Braintrust Investments, and Fruit 66 to Sun Orchard juice company.
To explore how our team might assist your Consumer company to raise capital to finance growth, or maximize the value of your company in a sale, please contact us for a free consultation.