June 7, 2018
For Immediate Release
Green Circle Capital, a leading boutique investment bank that primarily serves the natural products industry and related verticals, is pleased to announce the closing, on April 20, 2018, of the sale of Genesis Today (makers of plant-based nutritional and nutraceutical products).
Green Circle was engaged to assist in the sale of the business as of January 2018. “The Green Circle team moved at an extraordinary pace in identifying interested parties. Within a couple of weeks from engagement they had the marketing materials complete and had dozens of NDAs signed, some from strategic buyers and funds we were unaware of. This created a robust process allowing the company to identify the best fit. Thanks to Stu and his team for working diligently and effectively in assisting us in identifying the right partner,” said Bill Meissner, former CEO of Genesis Today. Andy Bergad, the Company’s CFO added: “Considering the very tight timeline within which we asked them to execute, the fact that Green Circle brought multiple offers to us was impressive and much appreciated.”
Stu Strumwasser, Founder & Managing Director of Green Circle summed it up as such: “We appreciate the opportunity we were given to help find a new home for this iconic nutraceutical brand. It enabled us to continue to grow our reach within the VMS/nutraceutical vertical and to work with experienced and accomplished management.”
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