SERVICES

merger iconMERGERS & ACQUISITIONS
ADVISORY SERVICES

Green Circle is a leader in assisting Natural Products and tech-enabled Health & Wellness companies on sales, mergers and buyside acquisitions. There is no substitute for true industry knowledge and operational experience when it comes to best understanding your business, and articulating its value to prospective buyers.

At Green Circle, we provide senior-level attention on every assignment. We have decades of experience and a strong track record of achieving maximum value for clients in their sale processes. We counsel our clients through all stages of the process as we evaluate strategic alternatives, assess potential acquirers and targets, provide valuation analyses and advise on transaction terms including valuation, structuring, timing and potential financing.

“Within weeks of his engagement, Stu found not just one but several highly qualified and interested buyers. Stu delivered 110%. I could not recommend him more highly.”
-Aaron Morrill, CEO, Fizzy Lizzy LLC

“When we decided to explore a sale of the brand Green Circle was a logical option based on their experience with small and mid-sized beverage companies. Stu and Eric were instrumental in helping us achieve our goals.”
-Gary Shiffman, Co-Owner, Marley Beverage Co.

Raising Capital IconRAISING CAPITAL

Assisting early-stage and growth-stage companies with securing the financing they need to fund their growth is a mainstay of the work we perform at Green Circle. Our team has decades of experience in selling a variety of investments to investors of all stripes, and can bring unparalleled experienced and skill to bear on an equity financing.

Seismic Shift in Market Share


Our team maintains a vast rolodex of potential investors including strategic corporate investors, VC & PE institutions, family offices, and accredited individual investors, for various types of opportunities. We have insight and relationships with investors that enable us to best position your capital raise, connect your company with the best potential value-added capital partners, and the experience necessary to help you achieve your goals. Our own goal is to help finance the companies making the world a better place.

“Green Circle turned out to be the perfect choice. Stu is tireless, and was often on the phone with me at night and on weekends… It didn’t hurt that he had personally run a beverage startup for years, as it enabled him to deeply understand our challenges and opportunities, and articulate them to prospective investors.”
-CJ Rapp, CEO Karma Culture LLC (d/b/a Karma Beverages)

“Stu and Green Circle did a phenomenal job for Remedy… enabling us to raise approximately $4MM in early-stage financing. His persistence, energy, passion, and salesmanship really shone through. I honestly don’t think anyone else could have achieved what he did. He’s the real deal and I highly recommend him.”
-Sven Jacobson, CEO Remedy Pharmaceutical

DISTRIBUTION SUPPORT

Green Circle also brokers certain natural products in specialty distribution channels. In addition, we maintain a network of brand managers and brokers who focus on the natural products space. We have worked with distributors and brokers in our former capacities as operators of our own companies, and we understand that many of our growing clients (and prospective clients) can benefit from introductions to good representation. Whether you need help in a particular region of the country, or a particular channel of trade, please let us know if we can be of assistance.

PREFERRED VENDOR NETWORK REFERRALS

Our firm also curates a list of “Preferred Vendors” in various other business areas who provide services to natural products companies. We often make introductions to appropriate service-providers who we know and trust, for the benefit of our clients and prospective clients. Categories include: Sales & Distribution, Product Development, Strategic Consulting, Publicists, Marketing/Branding, DTC and Digital Marketing, Food & Bev Recruiters, Outsourced Accounting and CFO/Controller Services, Food & Bev Attorneys, Regulatory Attorneys and Compliance Advisers, Insurance, Asset-Based Lenders and more. If your growing CPG company might benefit from help in any of these areas we can provide creative and customized solutions to assist you in enhancing the value of your business well beyond the areas of finance. If you run a business that provides services to natural products companies and would like to apply for inclusion in our network as a Preferred Vendor, please email stu@greencirclecap.com to discuss the opportunity. Thank you.
Preferred Vendor Logo

OTHER CONSULTING SERVICES

We also maintain deeply integrated corporate partnerships with leading consultants to the natural products industry, with whom we have been associated for many years. If your growing CPG company might benefit from help in the areas of expanding distribution, sales & marketing, or operations, we can provide creative and customized solutions to assist you in enhancing the value of your business well beyond the areas of finance.
(See below for further detail on our partners).


Consulting for natural CPG companies in the areas of distribution, sales & marketing, and operations

Bricktown GroupThe Bricktown Group helps emerging and established food and beverage companies to drive financial and strategic results for their clients through their depth of knowledge, experience and relationships in the natural food and new-age beverage industries. The Bricktown Group provides brand management and business development advisory services for such companies. They also act as broker (or manufacturer’s rep) to help brands grow sales and distribution by connecting clients with their extensive and long-established network of distributors and retailers.

  • Sales Forecasting
  • Corporate Strategy and Strategic Planning
  • Brand Strategy and Management
  • Sales and Marketing Oversight
  • Production, Operations and Logistics
  • Brand Development, Growth & Innovation
  • Supply Chain Management
  • Supply Chain Management
  • Category Management
  • Sales to Specialty, Natural, Grocery, Independents and Chains
  • Marketing & Promotion
  • Competitive Market Studies
  • Product Development
  • Formulation Development
  • Distributor & Broker Network Creation & Management
  • Co-Packer Identification & Management

Eric Skae, Founder and Managing Partner, The Bricktown Group

Prior to Bricktown Eric served as Chairman and Chief Executive Officer of publicly traded beverage company New Leaf Brands Inc. (Ticker: NLEF), from September 28, 2008 to February 14, 2012. While there, he recapitalized and led the Company’s transition from a highly leveraged nutritional supplement business to a pure play non-alcoholic beverage Company. Prior to that, Mr. Skae founded Skae Beverage International, LLC, in October 2002, the U.S. Distributor for Iceland Spring Water and the creator of New Leaf Teas. In September 2008, he engineered the sale of the Company to Baywood International (the public entity that preceded New Leaf Brands, Inc.). Prior to Skae Beverage International Mr. Skae spent fifteen years in the beverage industry working in senior-level sales, marketing and distribution roles including time with Fresh Samantha, Hansen Beverage Company, Arizona Beverage Company and others.


Vision Partners SolutionsVision Partner Services is a full service sales, marketing and consulting brokerage specializing in developing and implementing go to market strategies for CPG products across all classes of trade. Vision Partner Services, Inc. uses its USA marketplace knowledge and International experience across all classes of trade to evaluate the best market launch plans utilizing existing budgets. The company also uses key retailer contacts and experienced industry leaders in various sales and marketing organizations to execute the best strategy and implementation for the brand and its long term success.

  • Strategic Brand Building
  • Tactical Sales Execution
  • P and L Management
  • Channel Specific Marketing
  • Retail Sales Management
  • Product Packaging Creation

Hal Woodyard Founder & Managing Partner

Hal has been a food industry executive for over 25 years and managed some of the world’s largest food brands to record sales and profits. He has also strategically and tactically guided smaller brands desiring introduction and expansion into the USA market to high levels of distribution with limited budgets. From 2012 to early 2016 Hal was the Vice President – Sales and Business Development for Euro American Brands where he managed a $50MM+ portfolio of international and private brands. Prior to that Hal worked for Nestle USA from 1984 until 2010. During his last seven years at Nestle he served as the Business Director – Emerging Markets, where his responsibilities included accountability for Sales, Marketing Plans and the Category Development of Nestle USA’s Emerging Markets product portfolio. While there, he successfully launched the new Nestle International Brands into the USA market through focused channels of distribution with an average annual growth rate of 28% per year.


Midnight SolutionsMidnight Solutions is a consulting and advisory firm focused on the spirits industry, on-premise distribution, and emerging restaurant concepts. The firms specializes in helping emerging brands prepare for and overcome the challenges associated with doing business in North America as well as across the globe.

  • Worked the trenches of sales and marketing for over a decade on his own brands to prepare for helping other brands’ with their impending struggles and challenges.
  • Spent time living and working in Pacific Asia, Europe and N. America to better understand trends and timing by city, state, country or region.
  • Personally conceptualized, created and brought to market his own brands.
  • Helped over a dozen high-end luxury brands enter and successfully penetrate applicable and relevant markets over the last decade.
  • Unparalleled relationships to source dry and wet goods
  • Expert, on-premise sales and marketing strategic planning specific to regions
  • Product launch and market seeding
  • Brand management and operations
  • Product development
  • Extensive distributor network referrals and management
  • Assist in building a global footprint

Shu de Jong, Founder & CEO

In 2002, Shu created Panache Imports which became the importer on record and partner of 42 Below Vodka for North America. At Panache, Shu was responsible for building the brand’s image, identity and sales nationally while helping to increase enterprise value. In 2007, he sold the rights to Panache Imports in North America to Bacardi USA. Panache Beverages went on to own, sell and market other successful brands such as Wodka Vodka, Alchemia vodka and Alibi American Whiskey which were also sold in profitable exits. Shu then created Midnight Solutions to help entrepreneurs create their own successful brands. At Midnight Solutions Shu has worked with the likes of Chelsea Hotels, Nike, Levis, RocNation, Sushi Samba, Marquee Nightclubs and many more.


Lyric GroupThe Lyric Group provides brand management and business development for food brands. They help brands grow by developing effective go-to-market strategies. Their clients tap into deep-rooted relationships within our established pipeline of A-list retailers, helping them grow profitably and keeping their brands on the shelf. They offer a broad range of services:

  • Strategic planning
  • Sales forecasting
  • Sales to specialty, grocery, foodservice, club & drug channels
  • Marketing & promotion
  • Cost analysis
  • Trade spend planning & analysis
  • Competitive market studies
  • Product development
  • Formulation development
  • Identification of brand & line extensions
  • Distributor & broker network creation
  • Distributor & broker network management
  • Co-packer identification & management
  • Packaging design relationships
  • Freight, warehousing & fulfillment management
  • Export development
  • Brand building workshops
  • Public relations
  • Staffing & training

Rob Leichman, Founder and Managing Partner, The Lyric Group
Rob has been involved in the specialty food trade for over twenty years. He has deep and established relationships with buyers in every major distribution channel: specialty retail, grocery, club stores, foodservice, direct to consumer, drug and export. His long-standing sales relationships include retailers such as Whole Foods Market, Williams-Sonoma, Target, Walmart, Publix, The Fresh Market and Dean & DeLuca.

Previously, Rob has served as VP of Sales & Business Development at Ciao Bella Gelato and VP of Sales & Marketing at D’Artagnan, a national brand of specialty meats. In 2003, Rob established Verve Trading, an importer and master distributor of on-trend specialty food brands. Prior to launching a career in food sales and marketing, Rob spent close to ten years cooking in some of the best white tablecloth restaurants in NYC.



To explore how our team might assist you in securing capital to finance growth,
or maximize the value of your company in a sale, please contact us for a free consultation.

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